John Smith
10:14 AM
Hybrid UGCOffer Angle
“Booked 62 calls in 21 days and dropped CPA −31% after the 30-angle refresh.”
+62 CallsCPA −31%
Meta ads built exclusively for solar companies — no generic templates
Get More Solar Installs — From the Ad Spend You’re Already Running.
We rebuild your Meta ad creative specifically for solar companies using real homeowners, local messaging, and proven conversion angles—so more clicks turn into booked consultations, signed contracts, and installs. Built for performance, not testing.
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Limited spots available
Proof Wall
Real results for performance-driven businesses.
Snapshots from our 30-in-30 creative sprints and ongoing iteration cycles. We win by refreshing hooks, angles, and story formats to beat your baseline CPA and scale without guesswork.
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Ava Martinez
1:42 PM
Authority AdsTestimonials
“Filled the next cohort in 16 days at 5.2× ROAS using proof-driven story ads.”
5.2× ROASCohort Filled
Noah Kim
3:08 PM
30-in-30 SprintHook Testing
“New angles unlocked scale at stable MER; primary campaign saw CPA −28% week-over-week.”
CPA −28%MER Stable
Sophia Patel
5:26 PM
Authority + POVCase Study
“Case-study creatives produced 3.1× more qualified demos at the same spend.”
+3.1× Qualified DemosSame Spend
Liam Johnson
9:37 AM
UGC + HybridAngle Refresh
“Lead quality improved while keeping CPL < $20; pipeline doubled in 30 days.”
2× PipelineCPL < $20
Our Process
From idea → 20 winning ad creatives
A structured 14-day sprint to research, script, produce, and launch a complete creative system that lowers CPA and scales growth — built to ship fast without fluff.
Step 01Days 1–3
Market Intel & Creative Plan
Audit your niche to uncover proven hooks, angles, and objections.
Define avatars + offers that actually move conversions.
Outline 20 creative concepts mapped to TOF / MOF / BOF.
Step 02Days 4–8
Script, Source & Shoot
Write scroll-stopping hooks and natural UGC-style scripts.
Cast and film real creators aligned with your buyers.
Capture hybrid visuals for performance and brand trust.
Step 03Days 9–14
Edit, Launch & Optimize
Edit for retention, pacing, and message clarity.
Launch 20 creatives across Meta & YouTube for testing.
Track CTR, CPA, and hold-rate; remake underperformers fast.
Ad patterns that actually scale
UGC Hooks · Hybrid Story · Meme/Reaction · Testimonials · Authority Cuts · Offer Angles · Objection Killers · Retargeting Proof Built to convert, not just get views.
Objection Killer
Handle risk upfront.
Disruptive Hook
Strong opener, scroll-stopping.
Hybrid Story
Smooth pacing + clean visuals.
Hybrid Story
Clean, punchy narrative flow.
Authority
Concise message → CTA.
Disruptive Hook
Fast scroll-stop moment.
Testimonial
Real feedback moments.
Meme/Reaction
Pattern interrupt moment.
Offer Angle
Value stack clarity.
Objection Killer
Handle risk upfront.
UGC Hook
Quick, human intro.
Limited spots available this month
Ad Formats
Demo • Clarity
Social Proof
Education • Reframe
Story • Emotion
Disruptive • Attention
UGC • Trust
The 6 ad formats that work across industries
We map each format to awareness & funnel stage so cold traffic stops, warm traffic believes, and hot traffic converts.
Demonstration Ads
Show how it works in 3 steps. Reduce friction and make the next click obvious.
Feature → benefit overlays, close-up actions
Before/after or side-by-side proof
Testimonial Ads
Specific people, specific numbers. Remove risk and answer “will this work for me?”
Outcome + timeframe (“$8.4k in 24h”)
Objection they had → how it flipped
Education Ads
Teach one key idea that shifts buying criteria and builds authority.
“3 mistakes / 3 truths” with quick visuals
Explain the mechanism in one line
Story Ads
Setup → conflict → resolution with a clear change. Human, memorable, brand-safe.
One hero; plot beats every 3–5 seconds
Brand entry after the hook, not before
Disruptive Ads
Pattern-break openings (meme, lo-fi chaos, unexpected props) engineered to stop the scroll in 1–2 seconds and force reappraisal.
Hook-first concepts with fast premise lock-in
“Wait, what?” moments that reset attention
UGC Talent Ads
Real creators talking to camera with native pacing and language. Feels organic and builds instant rapport with cold traffic.
Relatable face-to-camera hooks + objection handling
Native captions, jump cuts, on-screen receipts
Why your ads slow down
Your ads aren’t failing because your pricing is wrong. They slow down because your creatives stop grabbing attention — and most roofing & solar teams don’t have a system to produce new winners consistently.
CREATIVE FATIGUE
Your best ads burn out fast
Performance often drops after 5–20 days without new hooks and proof.
CTR falls → CPL rises → booked estimates slow down.
NO TESTING SYSTEM
Scaling becomes inconsistent
Most teams “guess” instead of running structured creative tests.
No predictable way to refresh winners or replace losers.
The 14-Day Creative Sprint
We build 20 performance-ready Meta ads in 14 days for roofing and solar companies that already have a working sales process and want more booked estimates without wasting spend.
PRODUCTION
20 ads built to convert
Each creative isolates one variable: hook, angle, proof, or offer.
Delivered in 9:16 & 1:1 for Meta (FB/IG).
OPTIMIZATION
Launch → test → iterate
We track CTR, CPL, lead quality, and appointment rate.
Winners get scaled. Underperformers get rebuilt quickly.
Quick answers
Who is this for?
We work only with roofing and solar companies that rely on booked estimates, inspections, or consultations. If your revenue depends on scheduled appointments and signed contracts, this is built for you.
How fast do we launch?
Day 1–3: research, angles, and scripts tailored to your market (storm/restoration, retail roofs, financing, PPAs, batteries, etc.).
Day 4–9: sourcing, filming, and creator assets (or your team on-camera).
Day 10–14: editing + delivering 20 ads ready to launch on Meta.
Do you require a sales or booking system?
Yes. We’re not replacing your setters or closers. You need a way to handle demand — inbound call handling, appointment setting, and follow-up. We plug in by generating more high-intent estimate requests, not low-quality clicks.
Do you run the ad account too?
Creative is our lane. We can collaborate with your media buyer or in-house team so the ads are launched correctly and the data feeds back into the next sprint.
How soon do results typically show?
Most roofing and solar teams see early signals within 3–7 days of launch: stronger thumb-stop, higher CTR, cheaper leads, and clearer creative winners that drive more booked estimates.